Legal
Plain-English summary
We collect what it takes to run your dealership's website and app — your account details, your vehicle listings, and the messages shoppers send you. A shopper's lead belongs to your dealership, not to us. We do not sell your personal information for money. We do use cookies and basic analytics to keep the Service running and to understand how it's used, and this page explains your choices around that.
From you (the dealer): your name, email, phone, dealership and rooftop details, billing information (processed by our payment processor — we don't store full card numbers), vehicle listings, photos, and the payment terms you configure.
From a shopper visiting your site: the information they submit through a lead form (name, contact info, the vehicle they asked about, and their message), plus standard technical data — IP address, browser, device type, and pages viewed — collected automatically as part of operating a website.
When a shopper submits a lead on your site, they are contacting your dealership — you are the one who calls or emails them back, and you are the merchant of record for any sale. That lead, and the information in it, belongs to you. We process it on your behalf to deliver it to you and to keep the Service running; we do not sell it, rent it, or hand it to another dealer.
We use cookies and similar technology for two things: keeping you signed in, and basic, aggregated analytics to understand how the Service is used across dealer sites (for example, page views and which listings get clicked). We do not use this data to build an advertising profile of individual shoppers, and we do not sell personal information for money. If we add advertising or marketing pixels in the future, we'll update this page before we do.
You can control cookies through your browser settings; blocking them may affect sign-in and some site functionality. A dealer can request a copy of, or deletion of, the account and listing data we hold on their request, subject to what we're required to retain for billing and legal purposes. A shopper who wants a lead they submitted removed should contact the dealership they messaged, or write to us at the address below and we'll route the request.
We keep account and listing data for as long as your subscription is active, plus a reasonable period after cancellation in case you return or need an export, and as needed to satisfy billing, tax, and legal recordkeeping obligations. We delete or anonymize data we no longer need to keep.
Questions about this policy, or a request about your data? Reach us at privacy@lotrocket.app.
Last updated 2026-07-15, and reviewed by counsel before launch.